التقديم مغلق
Key Account Specialist Jeddah
تاريخ الاعلان: قبل 7 سنة | تاريخ الانتهاء: 6 سنة
الوصف الوظيفي
Conducting periodical visits to HCP’s in the assigned area to establish strong relations and position Danone as the trusted leader and expert in Medical products for the purpose of generating demand and medical endorsement/support for our brand portfolio. Implementing the Medical Sales operation plan and conduct market and store visits to ensure availability and visibility of our products.
BUSINESS CONTEXT & KEY CHALLENGES
1. Influencing HCP attitude and behaviour
2. Area Management
3. Team Input
4. Intelligence and Insights Gathering
KEY ACCOUNTABILITIES
Implementing the Medical Sales operation plan and conduct market and store visits to ensure availability and visibility of our products
KEY PERFORMANCE INDICATORS
Influencing HCP attitude and behaviour
Periodical visits to HCP’s in hospitals, health clinics, private clinics and private hospitals to establish strong relations and become preferred brand with HCP’s
With the appropriate level of scientific/commercial argumentation and relationship development, convince HCP’s to recommend or prescribe our products and brands
Ensure all doctors/HCP/KOL receive the right message, information, clinical studies and samples
Sell / explain the benefit of our product to the HCP
Continuously find ways to improve service and relationship with HCP
Conduct group meetings for HCP’s and suggest speakers for round tables/events
Network with key customer groups and Key Opinion Leaders
Area Management
Identity business opportunities within respective area and evaluate lea
ing’s to develop business initiatives and tactics to realize the sales potential
Implement “weekly call cycle” in constant coordination with direct manager
Understand and respond to competitive activities and initiate and recommend actions to counter-act these in order to help protect our market position
Plan and allocate resources to optimize cost effectiveness of operation and maximize efficiency
Prepare the samples and prescription pads / brochures to accommodate HCP’s requests
Maintaining a high level of product knowledge to ensure the ability to understand and explain all product information and hand outs and answer any question from HCP
Following up customer queries/complaints
Review business plan in line with cycle objectives on a quarterly basis with the Supervisor
Keeping within agreed budgets
Compile and submit reports on promotional activities in accordance to established formats and schedule
Ensure availability of the portfolio and monitor stock tu
in pharmacy channel
Conducting seminars and detailing nutrition education activities
Gain listings of Danone products in hospitals
Daily database management and compliance with administrative procedures & processes
Team Input
Participate in daily and/or weekly meetings to discuss the market situation, problems that were faced and to appraise the efforts versus the monthly targets
provide direct assistance to team members and monitor work matters related to the achievement of business KPI’s
Helping to run seminars/events
Stock management
Communicate both formally and informally (as necessary) with Marketing on a regular basis, regarding activities in area
Liaise with distributor sales team on distribution, availability and visibility of our products on a daily basis
Coaching of other medical representatives
Intelligence and Insights Gathering
Identifying changes and trends in HCP decision-making, needs and conce
s
Determining what change of attitude/behaviour is required from HCP’s to impact positively on our products/brands
Collecting intelligence on the HCP Universe, e.g. identifying new contacts
Identifying emerging KOL’s
Monitor all competitor activities, including consumer offers, medical conferences and round tables and report it to management